Event: Live the Spirit of Christmas with Hallmark PH, “Hallmark for L.I.F.E” gives children another chance at life
We've always sent a Hallmark when we say we care enough to send the very best to loved ones. It is with great awe learning that for 23 years, Filstar Distributors Corporation (FDC), the country's exclusive licensee of Hallmark USA together with the Leukemic Indigents Fund Endowment (LIFE) Foundation created a charitable project called "Hallmark for L.I.F.E" to help alleviate the condition of indigent children with leukemia. Their well-loved cards have connected and brought smiles throughout people all over the world and this holiday season they collaborated with top local artists in creating special limited edition L.I.F.E products such as greeting cards, gift wrappers, bags, and other giftable items where a portion from the sales of these products go straight to the foundation.
This holiday season, FDC will donate to the Foundation a portion from the sales of all Christmas products of Hallmark including the 2018 L.I.F.E. Christmas card collection. It should be known that Hallmark for L.I.F.E. sparks hope back into the lives of less fortunate children and helps them in their fight against leukemia. Since its inception in 1985, this charitable project has eased the burden of families experiencing the ordeal of both disease and poverty.
The launch of Hallmark for L.I.F.E. event was held last October 31 at the Ayala Malls 30th Cinema 1 attended by the Hallmark for L.I.F.E team and some of the kids of the foundation. Through this, the people behind Hallmark and L.I.F.E. Foundation hope to help uplift the spirits of the kids, put a smile on their faces and give them the encouragement and support they need.
Christmas is a season of giving and we have always acquired the habit of giving. Now that Hallmark is giving back, it is high time to revert to personalized cards we've all been used to. It is time for Hallmark card giving. For more information please visit https://web.facebook.com/hallmarkphilippines/