Event: #FlourishPilipinas with #BakeItFunInThePhilippines of URC and Dept. of Tourism

Bake It. Fun in the Philippines. Man cannot live by bread alone but bread is one staple food we cannot live without in the Philippines. An exciting event signing the Memorandum of Agreement supporting food tourism in the country by food conglomerate Universal Robina Corporation- Flour Division and the Department of Tourism was held yesterday at the Crowne Plaza Galleria Hotel Ballroom attended by media proving an interesting collaboration soon to inspire more Pinoys about local food delicacies. 
Imagine creating your own bread or pastry with your favorite local delicacy. I felt elated being serenaded by Robert Seña and Isay Alvarez while having a sumptuous lunch launching Flourish Pilipinas. The said campaign that recognizes and celebrates Filipino flour-based delicacies will be conducted all over the country to encourage chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students and other food professionals will integrate locally available ingredients to their flour-based products like Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake, Durian Raisin Cookies and other mouth-watering delicacies. I'm so excited about the said campaign supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine tapping the country with two major projects: the Baking Competition and the Baking Academy.
How to join the Baking Competition? Get in three main categories: Professional - open to professional pastry chefs, bakery and bakeshop owners and pastry instructors with the following up for grabs - Globe Award - for recipes using hard flour (URC's Globe or Blend 100 Flour); Sampaguita Award - for recipes using soft flour (URC's Sampaguita Flour); the Student Category - open to students enrolled in courses for hotel and restaurant management, food technology or the culinary and pastry arts with awards - Daisy Award - for recipes using cake flour (URC's Daisy Flour). Join by simply filling out an entry form accessed through the recipe contest tab in the URC Flour/Flourish Pilipinas Facebook Page. It can also be downloaded from the URC Website. Entries can be submitted to the Flourish Pilipinas Facebook Page or emailed to Kayla Andrea at operations@dtc.com.ph. All entries will automatically become the property of Universal Robina Flour Division. Deadline for submission of entries will be April 30, 2013 for GMA and Luzon and May 31, 2013 for Cebu and Davao. Prizes at stake will be P10,000 in cash, Kitchen Aid Mixers and other prizes from sponsors. You can also join the Baking Academy by participating in the selected areas on June 15, 2013 at GMA, July 6, 2013 at Baguio, July 26, 2013 in Cebu, and August 10, 2013 in Davao. These academies will feature exciting lectures and demos from top pastry chefs on the latest baking trends and innovations. For more information, visit Flourish Pilipinas Facebook Fan Page at https://www.facebook.com/pages/URC-Flourish-Pilipinas or email Kayla Andrea at operations@dtc.com.ph or call Kayla at 892-58-42/(02)813-49-03 or text 0916-483-8333.