A new year spells new beginnings for Jollibee. Jollibee Foods Corporation announced the renaming of its corporate foundation beginning 2013. To represent various business units of Jollibee Foods Corporation which includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal and Burger King in the Philippines, Jollibee Foundation has formally changed its name to Jollibee Group Foundation, Inc or JGF. The change to JGF also seeks to serve more communities through its upcoming development programs. "The Board of Trustees of the Foundation adopted the new name to fully represent the Foundation's greater commitment to provide more impactful service to the communities it works with. Other than the change in name, everything else in the Foundation's mission, programs and structure will remain the same", said JGF President Grace Tan Caktiong. She said that their flagship programs, the Busog Lusog Talino (BLT) School Feeding Program and the Farmer Entrepreneurship Program (FEP) are part of their thrust promoting Food Security for Filipino families. BLT- an initiative of JGF in partnership with local education stakeholders that addresses hunger among Grades 1 and 2 pupils and helps them to stay in school and learn better - covers more than one thousand schools nationwide; providing daily lunch to 38,000 public school pupils. This brings the total number of BLT pupils covered by the program to over 60,000 since its implementation in 2007. JGF's FEP, in partnership with Catholic Relief Services and National Livelihood Development Corporation, harnesses the JFC supply chain by giving the opportunity to small farmers to be direct suppliers of Jollibee and other institutional buyers, empowering them to be more productive and profitable. It has helped more than 400 small farmers in Nueva Ecija, Pangasinan, Quezon, Ilocos Sur, Tarlac, Agusan Del Sur, Davao Oriental and Bukidnon through training and technical assistance on production, marketing and finance. It's Jollibee's giving back that continues to make Pinoys more patronizing their products. Who knows what will they do next to uplift the lives of our fellow Pinoys? It's Jollibee Group Foundation and they are committed to serving better food and helping all of us to have better lives. For more information, please visit www.jollibeefoundation.org.