Yahoo! and MediaCom to launch Style Factor for P&G Philippines

|Great news for Pinoy smart and savvy women! Yahoo! recently announced their partnership with MediaCom to launch Style Factor for P&G Philippines. inspired by The Thread on Yahoo! Shine developed for P&G in the USA, Style Factor will bring the latest celebrity news and information on fashion, skin care, hair care and makeup to users. This custom-branded content and entertainment site is available on Yahoo! Philippines' leading entertainment site, OMG! and showcases P&G's most popular brands in the country including Pantene, Olay, Downy, Ariel and Head and Shoulders. Great news for all of the girls out there who love the P&G products and love being updated with celebrity gossips and whereabouts. Style Factor provides locally produced content and a dedicated editorial team supporting the production of local news online. They also have video entertainment for the benefit of the savvy netizens and those premium video series will be hosted by celebritites who will feature celebrity inspired styles, fashion trends and beauty tips. Looking at the Yahoo! Indonesia Style Factor, the Philippines' will be an exciting site for women who are smart and discerning about engaging on brands online. Arlene Amarante, Country Ambassador and Sales Director of Yahoo! Philippines said that Filipinos are known for their love for entertainment and closely follow celebs fashion. "We are ecstatic to partner with P&G to bring Style Factor to the Philippines and develop original video entertainment episodes with unique, localized content related to celebrity fashion," she added. This will yet set that trend on what's hot and not among Filipino celebrities online so do visit for more details. 


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