Event: Karylle is the face of Miladay Today!

You don't really need someone to get you that ring. I snapped at the idea after attending Karylle's engagement to Miladay Jewels last night at Patio Carlito Restaurant Quezon City. It was the first time Miladay Jewels to get an endorser after its long history of jewelry business in the Philippines. Who will not be moved at the thought of loving yourself and why not? Miladay Jewels started with the Dayrit family who started a business out of love. Similar to the story of how Taj Mahal (without tragedy) where an unconditional love and reverence for a woman transcends all types of beauty, the Dayrits' love for everything beautiful in gems and stones gained patronage and even recognition by organizations through the years. 
Miladay was named one of the country's "Trusted Brands" in 2006-2007 by the nationwide survey of the Reader's Digest. They also earned the prestigious "Retailers Award" in 2007 given by the Department of Trade and Industry and the Philippine Retailers Association. And like their brand, Karylle best personifies elegance, beauty, honesty, simplicity, strength and resilience like the Miladay Jewels Today
Karylle will soon be attending the awards night nominated as Best Actress in Monte Carlo Festival for The Kitchen Musical. The perfect choice to be the famed and trusted jewelry brand Miladay's first-ever celebrity endorser Karylle had gone through different stages in life. "Just like the history of Miladay, Karylle's life is composed of inspiring tales of love", says Christine Dayrit, one of the owners of Miladay.
The 46-year old jewelry company's new empowering campaign- Miladay Today is the dream fulfilled by the daughters of Mila Salgado-Dayrit who wants each Filipino to have a Miladay piece, no matter how small. Without sacrificing quality and standards of Miladay, the jewelry company now extends the jewelry pieces to the public by installment options. The "Sacred Vows" AVP where Karylle empowers every Filipino woman to be inspired and vow to one's self is directed by award-winning Mark Meily with cinematography done by Carlo Mendoza (of Asiong Salonga movie), a former classmate of Karylle at Ateneo de Manila University.
Miladay Today encourages Filipino women to love themselves and wait no further for any man or any loved one to receive a gift of love with a Miladay jewelry. My favorite singer-TV host-actress Karylle continues to receive awards for her work in The Kitchen Musical (soon to have it's second season) and continues to wow audience as host of the top-rating noontime It's Showtime and Sunday variety show ASAP2012. Her latest album Roadtrip she personally produced has just turned Gold. She also reaches out to help with PAWS- Philippine Animal Welfare Society, Child Haus and White Cross Children's Home
It is high time to own a Miladay especially now we're all celebrating Mother's Day. We need not wait for anybody to get us a Miladay so head to the House of Miladay in Jupiter Street in Makati or in Alabang Town Center, SM Mall of Asia, Glorietta 4, The Podium, The Block SM North EDSA, Trinoma North Triangle and SM City Taytay. For more information, please call 890-6603 or 890-7738 or visit www.miladayjewels.com.


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