Firande means celebration in Sweden where Electrolux traced its roots. I've attended the Firande of Electrolux Philippines 10th year Anniversary party last Wednesday at the Makati Shangrila Hotel. Guests were treated to a five-course meal prepared by Chef Franco Brodini and special performances of Cris Lawrence, Frencheska Farr and Karylle in an aerial song and dance number.
The hallways of Rizal Ballroom were decorated with the history of Electrolux, a demo kitchen and home appliances featuring the company's latest products of vacuum cleaners, washing machines, blenders, ref, iron and stove. The other side of the exhibit was the Design Lab from all over the world. Electrolux celebrated Innovation through its global annual competition encouraging industrial design enthusiasts to develop revolutionary home appliances of the future.
Among the top 8 finalists of the 2011 Design Lab competition, I really loved the Portable Bagel Toaster and the Onda Portable Microwave. Though it wouldn't be patronized by many, I really loved the ingenuity of the design and function of the microwave and toaster.
The gala was followed with the launch of Live, Love Firande! Photo Contest inviting everyone to submit a photo of his or her Firande Moments. Qualified submissions will be used for a photo mosaic to be featured in major Electrolux advertisements in print and TV. The competition runs until May 20, 2012.
The fabulous and elegant dinner was made extra special with the glitzy decor and live orchestra serenading guests with classical romantic songs.
We also witnessed the awarding of members with loyalty and achievements for the year and more surprising performances from Electrolux Philippines. A new inverter air conditioner called Electrolux Viva Grande was introduced offering greater cooling performance, quiet design and advanced air purifying technology.
Dessert of Tiramisu in a Crisp Chocolate Cup dusted with Cocoa and Espresso Powder became more interesting as the Electrolux salesmen danced adding more glam at the stage. It was a night of appreciation and celebration of Electrolux with trade partners, partner agencies, brands and employees set to create more innovations and breakthroughs with home appliances convenient for every Filipino. Electrolux means it when they say "Thinking of You". I am grateful for the chance to cover and participate in the event. Thank you Electrolux for always "thinking of me and you".