Event: Thank You Global Pinoy launch

The real hero is the OFW constantly carrying the dream of his family and the country's economic security (17 billion US$ in remittances and 12% in GDP). Look no further in history books because your OFW parents and mine greatly contribute to the growth of our Philippine economy and, we should really thank them.
On its 6th year of promoting gratitude to the world, Toblerone partnered with The Commission on Filipino Oversees, Duty Free Philippines, Good News Pilipinas and Kraft Asia in giving recognition to the most outstanding global Filipino workers with Thank You Global Pinoy Awards.
The Thank You Global Pinoy Awards led by the Commission of Filipino Oversees (CFO), promotes a community who value the well-respected OFW contributing significantly to the productivity and well-being of our country. They will invite nominations of outstanding overseas Filipino workers who deserve to be thanked for their sacrifices. All nominations and participants simply have to log on to www.thankyouglobalpinoy.com to register, nominate and vote for their Ultimate Global Pinoy. The top ten (10) stories will be awarded on January 2012.
In 2007, Toblerone challenged a Reader’s Digest poll that ranked Manila as one of the least courteous cities in the world, by staging the Philippines’ first ever “National Thank You Day” on October 20, 2007. Two years after, Toblerone elevated personal gratitude to a social exercise that involved the whole country with “The Thank You Day Awards.” Here, a grateful nation paid tribute to public Filipino figures Manny Pacquiao, Francis Magalona, Dolphy, Daniel Razon and Cory Aquino.

I've just attended the launch of the Special Rewards Passport and Thank You Global Pinoy Awards at Duty Free Philippines last Thursday.  The passport can be used to redeem gifts from partner establishments every time users do their shopping or go on vacation. Through this promo, Toblerone shows its appreciation to Global Pinoys by not only recognizing their efforts online, but also giving them a pasalubong that they can enjoy with their family.
“Four years ago, the brand sought to simultaneously revive the art of saying thank you and position Toblerone as synonymous with the value of gratitude,” shares Mr. Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail.
“And the overwhelming support that we got – a congressional legislation declaring an official  ‘National Thank You Day’ alongside massive media and private sector participation— proved that yes, the value of gratitude resounded with Filipinos. This year, we hope to rally that same groundswell of support, this time, for our Global Filipinos.”
Who among the people you love who contributed to the productivity of the country have you thanked today? The unsung heroes of today like our Overseas Filipino Workers need the boost to further maximize their talents in helping our country. Be grateful for their undying support and join the rest of the country giving gratitude to the Ultimate Global Pinoy. Share your thank yous and participate by visiting www.thankyouglobalpinoy.com. 

Comments