People cause more traffic than vehicles in the Philippines. I've just attended the media launch of TV5 and MMDA's launch of the Metro Manila Traffic Navigator yesterday at EDSA Shangrila Plaza Hotel and was reminded of the culture we have all assimilated in traffic situations that makes it worse every time. InterAksyon.com, in partnership with MMDA and TV5 shares country's first ever digitized traffic information system to let motorists and commuters view the traffic situation in real-time over the Internet.
The MMDA Traffic Navigator was conceived in line with Pnoy's call for Public-Private Partnership (PPP) projects which aims to empower people with information and technology to give them instant control of not just traffic but hours and lives saved with the information it brings. Present during the question and answer portion of the event were MMDA Chairman Francis Tolentino, TV5's Head of News and Public Affairs, Luchi Cruz-Valdes, InterAksyon.com's Editor-in-Chief Roby Alampay and Multimedia Head at ABC Development Corporation (TV5) Carlo Ople.
Media participants were given demonstrations on how to use the MMDA Traffic Navigator on all types of platforms using Iphones, IPAD and Android tablets and phones. It provides the public an instant overview of the traffic situation updated every 5 to 15 minutes. It's a great site to check before leaving homes or offices or on the road along six major roads; EDSA, C5, Quezon Avenue, España, Roxas Boulevard and South Luzon Expressway via system view, line view or Google Maps.
If the radio wouldn't give a fast update on the traffic situation with their long playlist and segments, The Traffic Navigator is just one portal accessible with even Symbian phones accessed through WAP. The media launch also announced the future release of InterAksyon.com's Ipad and Iphone app, which will come bundled with easy, instant access to the Traffic Navigator.
Following the release of its public beta version last June 29, at least 6,000 drivers and commuters have been using the TV5-MMDA Traffic Navigator everyday.
Executed by the all-Filipino cutting-edge web design team, Stray Interactive, the Traffic Navigator’s information design is easy to understand and gives users access to the macro and detailed views of the traffic situation. Online users can also share the traffic situation via Twitter or Facebook with just a click of an icon.
Regardless of the operating system, the Traffic Navigator will run and is optimized for any PC-based or mobile browser. It will run on Wintel computers, Macs, Linux machines, iPhones, iPads, Android phones, Windows Mobile, Opera, and any web browser already installed on mobile gadgets. Presented in a graphically logical and pleasing format, the Traffic Navigator represents the major roads similar to how subway routes are presented in New York, London and Tokyo; and reports the traffic situation in fast and very simple manner.
MMDA and TV5 will soon include areas in Commonwealth Avenue including flood situations and commuters' issues to further engage all to make the system accurate and fast. The MMDA still monitors traffic situations in places with no CCTV cameras and supply information 24 hours a day for the convenience of the motorists and commuters in Metro Manila.
The event concluded with the closing remarks of MMDA Chairman Francis Tolentino reiterating what makes traffic worse in Metro Manila and how the culture of "usisero" among Pinoys contribute to the incidents that happen everyday. Blogger Jane Uymatiao won an Ipad 2 and Ruth Dela Cruz won a Dell Inspiron Hybrid phone at the end of the event. Congratulations to both of them and congratulations to TV5 for the real public service with MMDA for providing us all the Metro Manila Traffic Navigator!
Get your head on the road and be careful using your phones and tablets while using the MMDA Traffic Navigator because what may serve to be useful as ease to the traffic situation may also be the CAUSE of the traffic situation. Be updated with traffic with MMDA Traffic Navigator, simply visit http://mmdatraffic.interaksyon.com