Have you seen the signs of the new beginning? Dockers launched the Alpha Khaki as the best alternative to jeans today at the Dockers office in Makati.
Fifteen brave alpha male models walked around Ayala Streets and back to strut the latest product of Dockers, The Alpha Khaki bridging the gap between jeans and khakis. On-lookers and office personnel were surprised at the models ramping along the Makati Central Business District.
From the Dockers office at Enterprise Building in Makati to the avenues and through underpasses, the alpha males walked a circuit route wearing a white tee with a print - "Have you seen the sign of the new beginning?" a lead-on question to Dockers new campaign soon to be revealed to its followers.
Dockers have taken innovative steps to continued dominance of the khaki market this year. First, with "re-dressed" showcasing a more contemporary Dockers look (more orange than the traditional blue color), including a change with the store's logo on its facade, then engaging consumers online with various promotions at its Facebook fan page site.
Dockers also introduced their Fall/Holiday collection with more form fitting khakis and a range of shirts and polo to match.
The new khaki is dominant and masculine that fits the alpha male the best. In line with the campaign, Dockers is launching an online campaign dubbed - Have you seen the sign of the new beginning? This is for the Dockers fans and followers who'd like to try and figure out "what is the sign" and post the answers on Dockers Facebook page. The 'sign" can be seen in different places but to get an edge, visit the Dockers store nearest you to look for visual clues. If you're the outdoor type, spend some time in popular jogging or biking places and may be "the sign" can be spotted. Featuring the same versatility, style options, attitude and individualism Dockers is known for, the new khaki will soon be available. To get more hints about what and where to spot "the sign", check out Dockers Facebook Fan Page at www.facebook.com/dockersphils. For more information, visit Dockers at Alabang Town Center, Glorietta 3, Festival Mall, Robinson's Place Manila, Rockwell Power Plant, Trinoma, Ayala Cebu and all other Dockers stores nationwide.