Electrolux Design Lab 2011 calls for appliance designs with Intelligent Mobility

Make your summer productive and win cash prizes! Make your design dream come true with Electrolux Design Lab 2011.
The Electrolux Design Lab invites undergraduate and graduate industrial design students worldwide to create new, revolutionary home appliances for a chance to win cash prizes and a six-month design internship.
What do you need to do?
On it's 9th year, the Electrolux Design Lab chooses "Intelligent Mobility" as the theme for this year's competition. Three concepts and trends of modern technology like sensitive in meeting the needs of consumers, flexible in adapting to the diverse activities of people and empowering in giving the consumers the control to operate home systems while at home or away. The main challenge is for participants to be bold, creative and innovative in their designs to redefine how people prepare, store food and do their dishes both within and beyond the home. The design should offer personalization by customizing features that fit the needs of customers while utilizing existing technology as support and guidance.
Entries will be judged based on intuitive design, innovation and consumer insight. Also, in keeping with the Electrolux heritage, entries must be reflective of the values of Scandinavian design - being environmentally responsible, user-friendly and visually appealing.
Cash prizes and a once-in-a-lifetime opportunity await the winners. Global Prizes include 5000€ (which is more than PhP 350,000) and paid six-month internship at one of Electrolux Group’s design centersSecond prize is 3000€ (more than PhP 200,000) while the third place will get 2000€ (more than PhP 140,000).
Deadline of entries will be on May 11, 2011. For more details about the competition, visit the official website www.electroluxdesignlab.com. While for hints, tips and design developments, like and be a member of the Electrolux Design Lab page on Facebook.
For more information about Electrolux Design Lab 2011, call Electrolux’s customer care trunk line at 845-CARE (2273) or domestic toll-free number 1-800-10-845-CARE (2273) or visit www.electrolux.com.ph.