Event: Dockers launches Spring/Summer 2011 Collection: Wear the Pants!


Dockers the brand launched it's Spring/Summer Collection 2011 with Wear the Pants campaign at the Manila Yacht Club last Tuesday.
The event featured the Spring/Summer Collection 2011 worn by famous models of the country and selected male media participants. Redefining fit, color and finish with new collection of khakis for Work, Worry-Free, Cargo and Casual looks for the new season. Selected media friends modeled the collection showing more masculinity yet flexibility from work to play. It is reworked, restyled, refinished - embracing heritage and function but works for the modern man.  It reflects Dockers current communication campaignWear The Pants, calling on all men to ‘man up’. 
Definitely more masculine, it echoes Dockers commitment to making khaki an essential and much–loved item in the modern man’s wardrobe.  It provides the consumer with a range of choices in fit, color and finish.
Fitting New Collection
The collection features the K1 Khaki and D1 Slim Fit, giving consumers the ‘best range of options’ when fitting into their choice of Dockers khaki.
The K1 Khaki is Dockers premium expression of khaki.  It showcases tailoring details that include a full waistband curtain and bound set and out seams.   It uses real Corozo buttons, shifted back side seam for more authenticity.
D1 Slim Fit is a more streamlined approached to khaki.  This is a slim, tailored fit for today’s highly skilled man.  It sits slightly below the waist and remains slim through the seat and thigh.
These garments employ Amhot, Byrd Cloth and soft khaki fabrics for the most authentic look and feel. The fabrics tie directly to the history of khaki, and also to Dockers own brand history.
Manly Colors
Whether aiming to dress up or to dress down, every man needs color in his wardrobe.  Taking cues from the textured neutral base of the desert, Dockers khaki created a foundation of khaki accented by the crystal blue sky.  Adding more color depth to the collection, industrial colors of farm equipment and pick-up trucks are referred to, celebrating the purity of these primary American hues.
Finished to Perfection
Dockers khaki is simply finished to perfection, loved and worn right from the start.  It finishes in a range of neutrals, with fabrics that are textured and with that ‘lived-in’ feel.  Adding more range to the selection, it has industrial staining, sun-bleached, time worn, damaged and repurposed finishes. 
I have long worn some of my son's Dockers khaki pants and the new collection just brought more ideas to provide variety of casual and elegant looks for my son and friends.

About Dockers®
Dockers® is a leading brand of khaki garments, from Levi Strauss & Co., for business casual clothing for men introduced in 1986.  It has pioneered an entirely new apparel with the introduction of Khakis as an alternative to denim. Dockers pants and khakis are available in all leading outlets and department stores nationwide.

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