Event: SM Cinema launches new website with online movie reservation and ticket purchasing

Now, all the convenience is online to save you from lines, waiting and seats reservation with the new SM Cinema website. The announcement of the online movie reservation and ticket purchasing at the website was launched today before the screening of the final Harry Potter movie at SM IMAX Theatre attended by guests and media. 


In partnership with ECOM and with Globe, SM Cinema is the first to introduce mobile ticketing compatible to any type of phones. All pinoys just simply need to register to GCash if they have no Visa or Mastercard credit card to purchase their movie tickets. This is made possible by using a simple text message which contains a code called "bCODE".

Unlike other payment and ticketing services that require picture messages (such as a 2D barcode), data plans, special chipsets (like NFC), or mobile-app downloads with expensive smartphone devices, the bCODE-powered service is compatible with all mobile phones and consumer demographics.

Through this partnership with SM Cinema, bCODE will provide a network of its innovative, interactive 3G-enabled scanning terminals across all SM Cinemas in the Philippines. The first phase will feature both mobile-payment on the website and mobile-ticketing services in the cinemas.

bCODE’s unique, globally patented technology uses point-of-sale scanning terminals to securely read and authenticate plain-text, SMS-based encrypted codes from the display screens of mobile handsets. This allows consumers to access a variety of loyalty, ticketing, and payment services from existing platforms.

Mobile commerce via plain-text SMS means that anyone with a mobile device can instantly benefit. BCODE’s technology is compatible with more than 2,000 mobile-phone models and more than 4 billion existing devices globally.

Leading IT-services provider e-Commerce Asia Ltd. (ECOM) with offices in Shanghai, Hong Kong and the Philippines will integrate, implement, and support this redemption network, which will provide SM Cinemas with advanced mobile-commerce services such as payment, ticketing and loyalty marketing.

 How to reserve and purchase tickets at the new SM Cinema website:
1. Use Visa or MasterCard credit card details or register your Globe prepaid and postpaid lines at by simply scrolling the menu of your phone looking for GCashGlobe Services
2. Register at SM Cinema website and reserve tickets. 
3. Click purchase reservation by your choice of payment mode, either by credit card or GCASH.
4. Save the text message confirmation and email with details of your purchase.
5. Go to the cinema lobby to print tickets using your mobile phone text message confirmation containing that bCODE.
6. Enjoy the movie!

 Note: We were informed that the text message confirmation can be forwarded to your friends in case you have an emergency and cannot avail of the purchased tickets. This is also a great way to share blessings and gifts this season. Convenience Charge per ticket is P20. Charges apply per ticket and per transaction. 

I have tried the system and schedules at each SM Cinema will definitely make every step of online reservation and purchasing convenient. I'll definitely start using the website not just to avoid the lines but the convenience on choice of seats next week.

About ECOM

ECOM provides electronic commerce products and services for businesses to initiate, integrate and innovate efficient consumer systems both locally and globally between trade partners and consumers. ECOM's offices are in Shanghai, Hong Kong and the Philippines. ECOM is the exclusive local partner of the bCODE service, a mobile-commerce service based on a patented encrypted plain-text SMS message, ubiquitous on billions of devices. Founded in 1998, ECOM serves more than 2,000 corporations in the local and global retail industry alone with its e-Commerce platform and services. For more information, visit www.ecomasialtd.com.

About bCODE

bCODE provides the world’s most reliable mobile phone scanning technology for mobile loyalty, ticketing, and payment. bCODE, is headquartered in San Francisco, CA, with offices in Sydney, Singapore and Dubai. bCODE Inc. is the provider of the bCODE service, a mobile-commerce service based on a patented encrypted plain-text SMS message, ubiquitous on billions of devices. Founded in 2004, customers include Sprint Nextel, Vodafone, Globe, QTel, Virgin Mobile, Screenvision, IKEA, Harrah’s, Ford, MasterCard, Adidas, Carl’s Jr, CeBIT, Singapore Airshow, Golden Village Cinemas, Commonwealth Games, as well as developer partners across 35 nations. For more information, visit www.bcode.com.

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