The Main Event: The Biggest Name in Boxing Tandems with the Biggest Name in 3D Entertainment

He was the very first boxer in sports history to win world titles in seven different weight divisions.  The first boxer ever to win the lineal championship in four different weight classes.  The best pound for pound boxer in the world and a committed public servant.     

A living legend in the field of boxing is teaming up with another titan, this time in the consumer technology and entertainment industry, for one historic moment.   At the New World Hotel in Makati City, Manny “The Pacman” Pacquiao was introduced by Sony Philippines as its newest partner in bringing the 3D World experience closer to Filipinos. 

“It is our honor to welcome this great hero into the Sony family,” said Mr. Takao Kuroda, President and Managing Director, Sony Philippines.  “Pacquiao is a man whose personal achievements have given his countrymen a shared experience of national glory.  Being a true symbol of power and triumph make him the perfect ambassador in our campaign to bring the sensational experience of the Sony 3D World to the Philippines.”

Pacquiao is excited to be part of this project. “I am very happy that Sony Philippines is investing in bringing their most advanced 3D products to the country,” he said.  “I am also happy that they have entrusted me to help Filipinos appreciate their 3D technology.”
 Sony’s heritage of innovation and renowned breakthrough technologies have brought to life many well-loved products, from wonderful movies, beautiful music, and epic games, to the sleek and powerful gadgets you have in your home.   With its pioneering 3D technology, Sony is the only tech company that has the ability to offer consumers everything from creating and producing 3D content (with the use of impressive 3D hardware products) and delivering the most complete 3D experience possible to our homes today.
Sony’s showcase of the 3D TV last February of this year was followed by the highly anticipated introduction of PlayStation in the country.  PlayStation, being one of the consoles which can playback content (games and movies) in 3D – the other one being the Blu-ray player.  As competitors can only offer 3D TV and playback, for Sony, the 3D madness does not stop there.  The NEX-5 – which is able to capture photos in 3D Sweep Panorama shots - was also launched in Philippine shores last July.  Through the 3D Mall Tours, Sony was able to reach more Filipinos as they showcased 2010 FIFA World Cup Finals in 3D. 
Beyond the leadership position Sony and Pacquiao both enjoy in their respective fields, the team-up is also the result of their shared commitment to the value of bridging imagination and action, vision into concrete reality.
“With every endeavor, we try to capture the spirit of our make.believe brand message,” said Mr. Kuroda.  “Manny Pacquiao represents what Sony has always believed in; he was able to make his dreams a reality through his strong commitment to the value of hard work, and just as importantly, his desire to inspire the people who believe in him.  This is something the company as a global leader shares with the People’s Champ.  ”


As Manny Pacquaio continues to raise the bar of excellence in the field of sports, Sony remains to set the trends that others can just follow.  The biggest name in 3D entertainment only deserves a world class act in boxing.  This epic clash generated by these two iconic giants signifies the beginning of legendary breakthroughs in 3D technology.  Sit back and watch out for more exciting revelations from Sony and Manny.  

For more information, please call (02) 878-7600 or 0917-8077669, email info@sph.sony.com, or log on to www.sony.com.ph.

Comments