Axe launches a Scent of Revolution with Axe Twist

Welcome to a Scent Revolution

The Fact of the Matter Is

77% of Filipinas want their men to a bit more unpredictable.

So much for any man’s bravado because the facts have spoken: women get easily bored. That’s why the biggest question now is, you got the girl but how do you keep her?

Men have tried numerous ways to make sure their women aren’t looking the other way. With a lot of qualifiers like taste, looks and style, one outstanding factor women give high regard to is smell.

In fact, 80% of Filipinas want the men they’re with to smell good.

The Twist for the Matter Is

One of the country’s leading male grooming brands, AXE has been known to be the ‘scent of attraction’. “The way you smell plays a big role in attracting women. So AXE makes sure that any man has a shot,” says Brian Duruin, Axe Brand Manager. This time, AXE may just have found the solution to keep your woman hooked on you.

AXE Twist is the latest fragrance creation that promises to make men interesting and start making them a bit more unpredictable–just what women want. A scent innovation in itself, AXE Twist sets its own standard in the realm of scent and attraction. It is the first fragrance specifically designed to transform over time. In fact, it might just be what he needs to boost his game.

“It bares a scent of fresh citrus and gradually changes to the smell of sandalwood,” explains Alexandre Freile, French Perfumer and Axe Twist Collaborator. With its long lasting effect, women are sure to experience the most delightful, dual and sensual surprise this body spray possesses.

But that’s not only what makes AXE unique.

AXE body spray is actually a functional fragrance–it keeps the sweat from smelling that’s why you’re sure to swoon the girls with your smell for the rest of the day. Acting as a double-action scent, it’s both a fragrance and an anti-odor agent. With AXE Twist as the hottest variant off the AXE Lab, you’re assured of two things too: getting the girl and keeping her.

A Twist for the Facts

Men may have tried everything to make sure that their women aren’t just about to leave them for that guy. But AXE Twist is the first body spray that they may just change the way women think about men.

Indeed smelling good plays a major role in the dating scene and in the mating game. With a scent revolution AXE Twist has set, keeping the girl is never going to be a problem.

For more information: please visit!/axephilippines?ref=search


  1. anong amoy ng sandalwood? hehe

  2. very nice smell naman...Axe Twist scent actually smells when you let it stay in your skin after a few hours..refreshing and manly


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